Boxing & Success in the Marketplace

Just 48 hours ago, this past Saturday Night in Las Vegas at the MGM Grand Hotel, Oscar De La Hoya and Manny "Pacman" Pacquio squared off in what was to be the best prize fight of the year.

Now if you know boxing, Oscar De La Hoya has been one of the biggest money earners in boxing history.

Manny Pacquio, although not as successful financially is the best pound for pound fighter in the World.

For the past 12 weeks before their historic fight, both of them spent 10 hours per day, training, studying tapes of each other and preparing for their battle.

Not shockingly, Manny Pacquio beat Oscar De La Hoya to a pulp, forcing the Champion not to come out to fight after the 8th round.

Truly, the fight was one sided, Pacquio beating De La Hoya to the punch every time and making De La Hoya's face look like a catcher's mit.

Moral of the story is this:

While boxing fans watched these two men prepare for what was to become a slugfest in the ring, what most people didn't see was between the lines.

While De La Hoya glamoured it up for the public and the media allowing them into his training camp and personal life, Pacquio stayed more focused on the fight itself, trained much harder and blocked out as many distractions as possible.

Sure, De La Hoya made a bunch of money because of all his publicity, but Manny won the fight because when training for the biggest fight of his life, he did what works.

Conclusion here: Looking good does not = success.

Doing what works is the only way to ensure the outcome you are looking for.

Just because someone likes the look or the appearance when it comes to marketing, what the real marketer is concerned with is not how it "looks", but how it "works".

Is it effective?

Is it persuassive?

Does it create an emotion that makes the prospect want to act...or is it just "entertaining"?

The purpose of your marketing is not to look good, but to give people what they really want, which is solutions to their problems, strategies that work in today's marketplace and cutting edge training that teaches them how to market, not just "pitch" or "prospect".

This is what makes the difference in success and failure.

Marketing is everything in today's economy.

Yes, it's important to offer great value in your service or product, but its the marketing that is going to move it into the marketplace.

If your marketing is not good, even with the best product in the world, it will not move nearly as much.

So be smart about your Marketing and who you are learning from.

For the best marketing training, start at the beginning.

It all begins with understanding your position in the marketplace - how others view you.

Then, it moves into the attration marketing principle - who will seek you out and find you.

Then, it moves into value and servant leadership.

Then, funded proposals and self liquidating offers.

Then, it moves into voluntary enrollment, sponsorship and then success.

This is the flow that the top marketers online are creating today.

This is the way of doing business in today's marketplace if you want to be like Manny Pacquio, a clear cut winner.