Maximize, Optimize & Monetize

It doesn't shock me.

Matter of fact, it's to be expected.

Afterall, we are in an economy and marketplace that is so different than any most of us have ever lived through.

Corporate Employees are not the only people who need a Plan B these days - EVERYONE does.

And not just a Plan B, but a Plan C, Plan D & Plan E.

It used to be that we'd have more security if we just started a home based business.

Today, to have only one income stream is dangerous - downright ignorant.

Especially dangerous and ignorant for the Home Business Professional to only offer one product or service.

It used to be this way.

Get behind your company and market it and nothing else.

No secondary income.

No back up plan.

Ask some of the Excel Communications Reps how they feel today.

Ask some of the Nutrition for Life Distributors how they feel today.

Most of them banked on these HUGE companies being around forever.

They neglected the fact that just as fast as a company can rise, it can fall.

And if you weren't doing your business right, your business could wind up doing you.

You must not have one income stream anymore.

There is too much at stake.

You must brand yourself first, then your company or products.

You see, the Market dictates which companies and products will succeed.

The Market decides who will become a winner and who will lose.

The Market determines who deserves to prosper and who will continually struggle.

And with the market getting bigger and bigger every day, you'd better provide more value than ever if you want to compete.

You'd better provide cutting edge information for people to benefit from.

And you'd better provide better vehicles for people to use to get what they want.

Gone are the days of making $5 for each person on Autoship in your downline.

Gone are the days of hoping that your company pays you big money for the rest of your life.

Sure, it could happen.

But what if it doesn't.

What if your company goes through a major shift and instead of seeing massive momentum, you see a declining volume and check.

What will you do? Work harder of course.

How about work smarter?

How about making up the difference in your declining income with other streams?

How about finding a niche and offering several different tools or systems to your prospects and then offering your primary business on the back end, if they make it that far.

Quit cramming your business and products down people's throats.

What if before they even showed up in your downline, you offered them some valuable training, some tools to help them succeed, even if they never joined you.

What if you learned to "monetize" every aspect of your marketing so that no matter who came on board with you or not, you profited every time.

It's being done by all the top marketers online.

It's being done by all the top marketers offline.

Both are making money hand over fist.

Perhaps its time for you to do it too.

Learn about monetization.

Learn about self liquidating offers.

Learn about continuity.

Learn how to make it big in today's marketplace and offer a solution, not just a product that people don't want, don't need and can't afford.

I'll tell you what though...you'd be surprised how fast people will pay for something that will help them become more successful

Go here to learn how to attract endless leads for your business & cash to your bank account, whether they join or not.

It's really just the beginning to a whole new world.

*********************

Aaron Rashkin is a Multiple Six Figure Income Earner in Home Based Business and is currently taking applications for a new team he is building with the #1 Converting Marketing System in the Industy. If you would like to be considered for his team, be sure to visit his website here.

Prospect Less to Make More

I received a great question today from Terri in Halifax Nova Scotia.

Terri wrote, "With all the hoopla about magnetic sponsoring, attraction marketing, not paying for business opportunity leads and such, why do you still sell your CDs if they are about cold market prospecting and recruiting?"

First, I love this question Terri.

Thanks for allowing me to shed some light here.

First, although I've personally enrolled well over a thousand people in my career from a cold market and hundreds from a warm market, the strategies and concepts I teach on my own training CDs can be applied to any market, no matter where you get your leads or contacts.

Whether you generate your own leads, purchase leads or participate in a team co-op, you still must learn how to speak to, and more importantly, listen to people.

Now when I say listen, I don't mean for you to give away your power to someone who proceeds to give you a drunkalog about their lives. I'm talking about listening to someone who is answering your leading questions about why they are looking for a new opportunity, what they are looking for and why.

You see, we are all in the people business, not necessarily the business that most people think we are in which us why most people struggle to make it.

They're out peddling product and pitching their opportunity to any one who will listen.

So, even though I am all for attraction marketing, funded proposals and online positioning, I still believe that knowing how to converse with people is critical to your success.

In other words, just because network marketers can now use the internet to leverage their time, enery and efforts, it doesn't mean that we should sit behind our computers all day and avoid talking to people.

It's actually quite the opposite.

But the differecnce is who we are talking to.

Instead of making countless outbound calls to people who don't know me, my company or my product, now, I can sit down for an hour or two and call back only the ones who have not only been to my website, but who have already purchased at my website, making me a small profit before we even speak.

This is the power of target marketing, attraction marketing, persuassive sales copy and funded proposals.

In other words, my prospects now pay me to take a look at my business.

I still call these people but now instead of having to posture them like I used to when they didn't know me, (or want to know me!), these new customers of mine are excited that I've even taken the time to call them so the conversation is way more relaxed and enjoyable for both of us.

Yes, I quit prospecting, and make morey money than ever!

So, now that I don't spend countless hours on the phone with all the wrong people, now I can be 100% focused on my Marketing which makes even MORE money.

Do you get this? When you do. It's POWERFUL!

As Mike talks about in his Magnetic Sponsoring Course, the dynamics completely change when you become the hunted, instead of the hunter!

Now, my conversations consist of my prospect telling me what they are looking for and why they bought my funded proposal product.

During the conversation, instead of me trying to figure out a way to subtly weave my business into the "pitch" and focus on who "I'm" looking for, I just ask a few questions, sit back and listen.

Since it was their idea to visit my website in the first place, to buy my funded proposal product and even call me before I get a chance to call them, they are already highly motivated to move to the next step, which is to get more information or simply, get started.

Most of the time, they volunteer to do that, too!

So what does this have to do with my CDs?

Everything!

Because if you don't know what questions to ask, how to listen, what to listen for or the mindset that you must be in to succeed, then even if your marketing system does 90% of the heavy lifting for you, you still won't make a good impression as a leader when talking to people and if you do the wrong things on calls like this, you could blow the entire sign up.

YES! You can say the wrong thing to the right person.

How do I know?

Because I've been called by some of these people who just want to blab about how great their product or company is, how awesome their compensation plan is or how cool their system is.

What these people forgot about is what I want. Instead they just focused on what they want.

Bad move.

So, you must understand people if you are ever going to become a great leader, what they want, how to speak with them and the place you must come from in order to make yourself even more attractive.

Because the more you understand people, the less prospecting you are going to have to do.

It's more like having casual conversations with your own customers, who want more of what you have to offer.

Because the conversation will flow easily, it's just natural that your prospect wants to take the next step with you.

Yes, it can be as simple as that and it is!

To learn more about Magnetic Sponsoring, Attraction Marketing & Funded Proposals, be sure to subscribe to Mike Dillard's 7 FREE Video Course.

Should you decide to order Mike's Magnetic Sponsoring Course, Building on a Budget (if you already have MS), Black Belt Recuiting or ANY of Mike Dillard's Industry Changing Products from these links right here on this blog page before Thursday Night December 11th at Midnight, send your receipt from your purchase to Orders@AaronRashkin.com and I will make sure you receive my CDs, Upfront Recruiting, Upfront Prospecting & Upfront Networking, for F'REE! ($75 Value)

I'll even throw in my Hottest Prospecting Script and 15 minutes of F'REE One on One Coaching after you've read and listened to all of the information from Mike and me.

Click Here for Audio Samples of My CDs (click back to get back to this blog page if you are going to order Mike's courses, so that you can also receive my free offers as well.)

All I can tell you is that no matter how you generate your leads, you still want to develop your phone skills in order to connect with people about what THEY want and what they are willing to do about it.

It's the only way to truly succeed long term in your Networking Business and its the only way to enroll those who are hungry, ready to go to work and take their success seriously.

As always, there is nothing stronger than the heart of a volunteer.

Boxing & Success in the Marketplace

Just 48 hours ago, this past Saturday Night in Las Vegas at the MGM Grand Hotel, Oscar De La Hoya and Manny "Pacman" Pacquio squared off in what was to be the best prize fight of the year.

Now if you know boxing, Oscar De La Hoya has been one of the biggest money earners in boxing history.

Manny Pacquio, although not as successful financially is the best pound for pound fighter in the World.

For the past 12 weeks before their historic fight, both of them spent 10 hours per day, training, studying tapes of each other and preparing for their battle.

Not shockingly, Manny Pacquio beat Oscar De La Hoya to a pulp, forcing the Champion not to come out to fight after the 8th round.

Truly, the fight was one sided, Pacquio beating De La Hoya to the punch every time and making De La Hoya's face look like a catcher's mit.

Moral of the story is this:

While boxing fans watched these two men prepare for what was to become a slugfest in the ring, what most people didn't see was between the lines.

While De La Hoya glamoured it up for the public and the media allowing them into his training camp and personal life, Pacquio stayed more focused on the fight itself, trained much harder and blocked out as many distractions as possible.

Sure, De La Hoya made a bunch of money because of all his publicity, but Manny won the fight because when training for the biggest fight of his life, he did what works.

Conclusion here: Looking good does not = success.

Doing what works is the only way to ensure the outcome you are looking for.

Just because someone likes the look or the appearance when it comes to marketing, what the real marketer is concerned with is not how it "looks", but how it "works".

Is it effective?

Is it persuassive?

Does it create an emotion that makes the prospect want to act...or is it just "entertaining"?

The purpose of your marketing is not to look good, but to give people what they really want, which is solutions to their problems, strategies that work in today's marketplace and cutting edge training that teaches them how to market, not just "pitch" or "prospect".

This is what makes the difference in success and failure.

Marketing is everything in today's economy.

Yes, it's important to offer great value in your service or product, but its the marketing that is going to move it into the marketplace.

If your marketing is not good, even with the best product in the world, it will not move nearly as much.

So be smart about your Marketing and who you are learning from.

For the best marketing training, start at the beginning.

It all begins with understanding your position in the marketplace - how others view you.

Then, it moves into the attration marketing principle - who will seek you out and find you.

Then, it moves into value and servant leadership.

Then, funded proposals and self liquidating offers.

Then, it moves into voluntary enrollment, sponsorship and then success.

This is the flow that the top marketers online are creating today.

This is the way of doing business in today's marketplace if you want to be like Manny Pacquio, a clear cut winner.

Successful Networkers Already Know This...

Sophia & I took our family to the Ringling Brothers Circus this past Friday Night.

Even after all these years, it's still the Greatest Show on Earth!

One of the acts, the Tiger Tamer should be of particular interest to you.

The act reminded me of a story I once heard about how to get through tough times.

Pay close attention because this one philosophy will help you become a huge success.

It goes like this:

Years ago the circus used to take place under the big top, long before the indoor colliseums and arenas they are held in these days.

One particular night during the most exciting act, the Tiger Tamer, the lights went out.

It was pitch black.

Thousands of people could have gone into an absolute frenzy, except that the Tiger Tamer's voice came on the moment the big top went dark.

In a very gentle tone, he spoke, "Nobody make a move. Everybody stay seated."

The audience sat silent in the pitch black darkness.

A few seconds later, "WhaaaChhhhhhhh" again went the crack of his whip.

Then he spoke again, "Everyone stay calm. Please remain in your seats, WhaaaChhhhhh" his whip went again.

DEAD SILENCE AGAIN...

Seconds later, again, the crack of his whip, "WHAAACHHHHHH"!

Then, the lights came back on and he continued to finsish his act with the Tigers.

Completely astonished about what took place, a reporter knocked on the Tiger Tamer's dressing room door after the show.

He was to write an article about the show that night and had to find out how in the world the Tiger Tamer kept everything under control.

The Tiger Tamer told the reporter:

"When the lights went out tonight, I knew I had to take control of the situation.

You see, I knew a couple of things that nobody else knows.

#1 - Those 800 lb Bengal Tigers, although nobody could see them, they could see every single eyelash on every single person in the audience.

#2 - If they noticed anyone acting strangely or making a sudden move, they would viciously attack whoever it was and they would have been mauled.

So, to make sure that nothing happened, I did in the dark exactly, what I do in the light."

And this my friend is exactly how you get through any tough times in your life.

While everyone else is probably worried and filled with fear about the state of our economy, you do not have to let our nation's economy dictate what happens to you personally.

You know, even in tough financial times, there are people who still earn a 6 & 7 Figure Income in Home Based Business.

Why you ask?

Because those who are willing to help the most people solve the biggest problems, profit the most.

And right now, with millions of people looking online to make money working from home to either supplement their income, or even replace it and work full time from home, by positioning yourself in front of these people, as the leader they are looking to follow, you can't help but start making a ton of money.

But you must learn to get people to come to you.

Because who finds who is a critical part of the equation.

If they find you, you maintain your leadership position and are considered the expert.

This is how you can sign up 5, 10, 20 or more new people every month.

I see many of my business partners doing this already.

To learn more about why this is so critical and exactly how to do it , skip on over to this letter that I think will make a huge impact on your success.

Take Me to the Letter Now